Hidden Alchemy & Our Scent Journey
HIDDEN ALCHEMY is a celebration of affordable luxury.
As an Australian-owned lifestyle brand, we design captivating Perfume Oils and Eau de Parfums that bring elegance to your daily life. Because indulgence should be within everyone’s reach.
Each bottle is hand-filled just for you, in our studio, on the beautiful South Coast of NSW.
Our perfume oils include only the highest quality ingredients that are IFRA compliant and we only work with highly reputable suppliers that follow global regulations, including ethical and sustainable procurement of materials.
Our perfume are made with a blend of pure essential oils and fine fragrances and are proudly vegan, cruelty-free, skin-safe, phthalate and paraben-free and gender neutral.
At HIDDEN ALCHEMY we go beyond creating Perfume Oils and Eau de Parfums. We blend our love for fragrance with a respect for the earth, championing sustainability and ethical practices in everything we do.
We are forever conscious of our impact on our environment, from our ingredients to our packaging and whenever possible, we love sourcing locally.
Meet Audrey
The Soul Behind Hidden Alchemy
I’ve always believed that scent is one of the most powerful ways we connect — to ourselves, to others, to moments we never want to forget.
I was born and raised in South Africa, surrounded by wild, intoxicating nature that sparked my love for fragrance at a young age. Years later, I made Australia my home — a place that’s taught me about quiet beauty, grounding, and growth.
Both places live in me, and both inspire every creation at Hidden Alchemy.
I started this brand to share what perfume has always been for me: a quiet kind of magic. A way to feel more like yourself, to tell your story, and to leave behind something unforgettable — even after you’ve left the room.